Sustainable Fashion Campaign
The fashion industry is the fifth largest polluter in the world, but our demand for fast fashion continues to grow. For my graphic design capstone, I created a “pop-up shop” that glamorizes shopping secondhand in the same way the fashion industry glorifies flash in the pan trends.
We are inundated with “just in,” “get it before it’s too late,” and the latest hots/nots, but we rarely see messages encouraging us to revive what we already own. What would it look like if we used fast fashion’s very own design weapons of choice - slick marketing and branding – on “slow fashion”?