Red Banana is a student-run branding agency created for my Design Applications in Branding course. As the Creative Director for my team of five, I was tasked with bringing our shared vision for the agency to life. This agency would be our name for the semester and our first presentation to clients, so it was important that we were proud of our identity and that it stood out.
Red Banana Brand Manifesto
We’re all told not to judge a book by its cover.
But you know, and we know, that first impressions matter.
That’s why we design to capture attention and shatter expectations.
That’s why we supercharge brands to push boundaries.
And that’s why we celebrate you.
So, go ahead. Judge us by our peel.
Red Banana’s look needed to be as memorable as its name, so we took the metaphor one step further through photography. The vibrant, unnatural red banana, like our agency, is eye-catching and dramatic in the sea of same.