Modanto

Modanto is a conceptual ramen shop that serves both the traditional bowl of ramen and the modern ramen burger. Set to become the next intergenerational culinary experience, Modanto asks, "Why not both?"


Awards:  

 



Skills:

Art Direction

Branding

Print Design

Apparel Design

 
Logo:  the white-heavy icon represents Modanto's modern side, while the red-heavy icon represents its traditional

Logo: the white-heavy icon represents Modanto's modern
side, while the red-heavy icon represents its traditional

 
 

 

The name "Modanto" is a portmanteau of the Japanese words for “modern” and “tradition,” “modan” (モダン) and “dento” (伝統)  -- fitting for a physical mash-up of the two dining experiences.

The logomark is also a mix. The top character is "tomo" (共), which means "both." The bottom character is "ni" (二), which means "two". The combined characters create a symbol that resembles traditional Japanese architecture, aligning well with our mission of bringing families together, all under one roof.

And just like the branding bridges a generational divide, the menu speaks to both old and new. The menu is distinctly separated into two, with one side listing modern choices and the other listing traditional.

 

 
 
 
 
Apparel:  traditional Modanto

Apparel: traditional Modanto

Apparel:  modern Modanto

Apparel: modern Modanto